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Todd Pedersen
Todd Richard Pedersen (born November 23, 1968) is an American entrepreneur and the founder of Vivint, Inc., a home automation, security and energy company. Vivint, Inc. was acquired in late 2012 by the Blackstone Group.
==Biography==
Todd Pedersen was born in Seattle, Washington, the fourth of eleven children, and grew up in Idaho Falls, Idaho, where he attended Idaho Falls High School.〔https://www.facebook.com/todd.vivint〕 After finishing a 2-year mission for his church, he returned and settled in Provo, Utah. He began selling pest-control on a door-to-door basis from a trailer in Arizona in 1992.〔http://www.bloomberg.com/news/2011-04-20/to-sell-home-automation-vivint-needs-some-aggressiveness-.html〕〔http://www.youtube.com/watch?v=z1tlRBDykjY〕〔http://www.forbes.com/sites/cherylsnappconner/2013/02/20/americas-most-promising-todd-pedersen-founder-of-2b-home-automation-business-vivint/〕 After a few years, he switched to a different product, burglar alarms, though with the same marketing technique.〔〔http://utahvalleybusinessq.com/uv50/2011-uv50-vivint-inc/〕〔http://www.securitysales.com/channel/business-management/articles/2013/01/vivint-ceo-grinds-his-way-to-the-top-and-then-some.aspx〕 Thus was Vivint founded in 1997 in Provo, Utah, though under its prior name of APX Alarm Security Solutions, utilizing a successful door-to-door marketing strategy. In 2011 APX Alarm changed its name to Vivint, to reflect its emphasis on living intelligently through home automation.〔http://www.youtube.com/watch?v=oGdN-QJH〕 This marketing strategy proved tremendously successful, and the company soon became a major competitor in the industry, as well as expanding its marketing to more traditional venues such as television advertising and telephone sales representatives.〔http://www.deseretnews.com/article/765550511/Vivint-growth-found-in-automated-homes.html?pg=all〕 Pedersen has been retained as Vivint's CEO following its acquisition by Blackstone Group. Pedersen lives with his wife and five children in the Provo, Utah area. He is a member of The Church of Jesus Christ of Latter-day Saints.〔()〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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